Truly Made for you
What makes us unique
We handpick our product’s ingredients, choosing the best quality. Our skin care engineers and specialists in men’s unique structure make sure to build the perfect product formulas to deliver reliable and truthful results you can see within days.
Shop NowIngredients that work
Find the right products for your skin type or concern
All our products are made to fix and treat the most sensitive and complex complexions, from normal, to oily, sensitive, mix, anti-aging or even acne prone, you’ll find a formula and guide for you. Our specialists are also here to give you virtual assistance on your skin routine or concern.
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More than just wash and moisturize
Go behind and beyond the average
We’ve been 10 years on a journey to seek and find products that work just as good as a those made for women. The truth is we’ve tested what's out there now...Most of it stinks. We bring you what really solves men's concerns.
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Get Physical SPF 44
Our best selling product which fits all skin tones. Perfect for full imperfections coverage, including scars, blemishes and redness. Learn More.
Rebuild Advanced Retinol
Anti-aging is equal to skin being more prone to damages, fight this out with this recommended product. Learn More
Invigorate scrub
Before you decide to zap your zits with a samurai, try our Daily Exfoliating Scrub to rid those pesky things off your face. Learn More.
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DON'T TAKE OUR WORD FOR IT
Brand Story
We live in our skin. We work in our skin. We play in our skin. But not all skin is the same.
Some skin entails more attention.
Some skin requires no attention at all.
The bottomline : All men deserve great skin.
At his, we understand that every skin care routine is meant to be tailor-fitted into every man’s needs. After all, there is no single formula to address every single skin problem that exists. Our formula is simple : we bring in proven scientific research to create medical-grade skin care products for cleaner, clearer and healthier looking skin for him.
When men are confident in their skin - they work harder, play harder and live better.
Brand Positioning
A company that is committed to providing its target market with medical-grade products which are both effective and cost-efficient.
A company that takes a social stand by supporting men through self-care and mental health support.
Brand Positioning Statement
For men who are looking for an upgrade in their current self-care routine, his is a skincare company offering medical-grade skin care products backed up by proven science for cleaner, clearer and healthier looking skin.
his is committed to continuous research and development ; a company that understands that growth is a process.
Our goal is to break down the barriers of masculinity through self-awareness, diversity and inclusivity through our products. With every purchase, percentage of our sale goes into organizations that champion mental health awareness.
We are not simply selling skincare. We deliver confidence and better lifestyle that every man deserves.
Brand Promise
(a) Brand Values
Transparency - It matters
Empathy
Fair Trade
Commitment to Research and Development
Excellence
(b) Brand Personality
Fun
Diverse
Welcoming
Resilient
Sexy
Brand Expression
(a) Brand Culture
Apathetic & ReasonableHardworking & ResilientStriving for excellence while living life to the fullest
(a) Verbal Identity - Formal, Eloquent, Friendly & Diplomatic
(b) Messaging
“Best Face Forward with His”
“Skincare that cares about you”
“We’re beyond skincare. We deliver confidence.”
“Better skin, better lifestyle”
(b) Tone of Voice
Friendly but Stern
(c) Visual Identity
Neutral Tones, Minimalist, Elegant but Welcoming
